FROM WINNING GLOBAL TITLES TO STARRING IN MULTI-MILLION DOLLAR VIDEO GAMES, CHRIS COLE HAS BEEN A PROMINENT FIGURE IN THE WORLD OF PROFESSIONAL SKATEBOARDING FOR MORE THAN 15 YEARS. HERE, HE GIVES AN INSIGHT INTO JUST WHAT FANS CAN EXPECT AT THE TOKYO 2020 OLYMPIC GAMES.
“Skateboarding is creativity, it’s self-motivating, it keeps you hyped,” said five-time X Games gold medallist Cole. “It keeps your focus and drives you day-in, day-out on to a positive life.”
It is a fairly convincing argument from a man who embodies the sport like few others.
Given all this, it is perhaps no surprise that Cole views his chosen sport as a lifestyle as much as a competitive contest. He does see the addition of skateboarding to the Olympic programme as the logical next step, for both sides.
“It is the natural progression for skateboarding and the Olympics,” Cole said. “Neither can go back but must move forwards in a positive direction that captures more of an audience and creates a bigger fan base.”
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